Female-led start-up Freya is disrupting two industries simultaneously with its all-in-one premium safety razor and vibrator, a new body product that's designed to surprise and delight. The subscription-based premium safety razor system and vibrator is available in three colors (Peachy, Breeze and Royal) and getting started begins with a kit. With a twist and a click, the powerful razor turns into a solution for "shaving off a little stress."
This two-in-one razor-vibrator product is the result of nearly two years of product development and focus groups with women and this product is set on supporting body positivity and normalizing self-pleasure.
The rechargeable, water-resistant system by Freya boasts six vibration modes and a "curvonomically-designed" form.
Curvaceous Dual-Use Razors
Freya Creates Lightweight, Rechargeable Razor-Vibrators
Trend Themes
1. Dual-use Products Trend - Female-led start-up Freya's all-in-one razor-vibrator product is an example of a trend of dual-use products that can disrupt multiple industries.
2. Body Positivity and Self-pleasure Trend - Freya's razor-vibrator product is a part of a trend of products focused on normalizing self-pleasure and supporting body positivity.
3. Subscription-based Products Trend - Freya's subscription-based premium safety razor system is an example of a trend towards subscription-based products that can generate recurring revenue for companies.
Industry Implications
1. Beauty Industry - Freya's all-in-one razor-vibrator product offers disruption opportunities for the beauty industry with its dual-use and innovative design.
2. Sex Toy Industry - Freya's razor-vibrator product also disrupts the sex toy industry with its addition of a shaving component and unique design.
3. Subscription-based Industry - Freya's subscription-based premium safety razor system creates opportunities for disruption in the subscription-based industry that can further recurring revenue growth.