The Freshjive SS 2012 'Basics' collection is inspired by the simplicity of 70s casual style. The line of tees and tanks is immediately nostalgic of vintage street style, reminding one of the Z boys. The line incorporates the finest quality cottons in both heavy-weight and knit styles. The color palette favors vintage-inspired worn looks, including the muted mustard and clementine duo.
The Freshjive SS 2012 'Basics' collection holds the signature sleekness of the brand in a modest fashion. Freshjive has been an innovator in streetwear for over 20 years. In a statement against branded culture, politics and fashion the brand dropped its logo from all products and marketing campaigns. Freshjive moves past the facade of streetwear and maintains a serious authenticity. Founded by Rick Klotz in 1989, Freshjive truly represents the California lifestyle.
Minimalist Retro Menswear
The Freshjive SS 2012 Collection Features Simple Styles
Trend Themes
1. Minimalist Retro Menswear - Opportunities exist to create new lines of clothing that offer simple, vintage styles that are comfortable and of high-quality.
2. Vintage-inspired Color Palettes - Businesses can create products with muted, worn colors that are inspired by vintage materials and styles.
3. Authentic Streetwear - There may be opportunities to create streetwear lines that prioritize authenticity over branding.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create new lines of clothing that take inspiration from vintage street style.
2. Textile and Fabric Manufacturing - Manufacturers can produce heavy-weight and knit styles using high-quality cotton materials that are reminiscent of 70s casual style.
3. Marketing and Advertising - Businesses can learn from Freshjive's stance against branded culture and incorporate serious authenticity in their marketing campaigns.