Papa John's has launched its latest global marketing campaign to promote its new 'Fresh Soul' range of pizza offerings. Inspired by the "universal power of music," the new campaign will include a live music event on September 29 featuring British neo-soul artist BaggE.
Dubbed the 'House of Papa,' the live music event will include three other NME selected artists and will be broadcast live on Instagram and Tik Tok. "NME is bringing the good music, ByteSquad and their global friends are bringing the good times, and Papa John's is proudly bringing the new Fresh Soul pizzas," said Jo Blundell, International Marketing VP of Papa John's
In addition to the live gig, Papa John's has released a brand commercial in which a Papa John's store transforms into a lively party packed with friends, DJs, and, of course, a lot of soul-inspired pizza. The ad spot will also prominently feature BaggE, who we watch supply the tunes for the spontaneous Papa John's party.
Soul-Inspired Pizza Campaigns
Papa John's Taps Neo-Soul Artist BaggE for Music-Focused Campaign
Trend Themes
1. Music-inspired Marketing - Other food and beverage brands can capitalize on the powerful connection between music and food to create innovative marketing campaigns.
2. Live Streaming Events - The success of Papa John's live music event shows the potential for other brands to engage with customers through virtual events.
3. Celebrity Collaborations - Partnering with a popular musician or artist can help companies create buzz and attract a wider audience for their products or services.
Industry Implications
1. Food and Beverage - Similar to Papa John's, other food and beverage companies can use music and celebrity partnerships to create innovative marketing campaigns and increase brand awareness.
2. Entertainment - The success of Papa John's live music event highlights the potential for other entertainment companies to create live streaming events that engage with fans and drive revenue.
3. Marketing and Advertising - Marketing agencies can help brands leverage the power of music and celebrity partnerships to create innovative campaigns that resonates with target audiences.