To launch its latest washing machine, Samsung worked with perfumer Sarah McCartney to create a fresh scent called Freshly Laundered – Eco Edition. The packaging for the laundry-inspired fragrance is designed to look just like the Ecobubble machine. The bespoke perfume is shared for free with customers who purchase a machine from Samsung KX in Coal Drops Yard, King's Cross, but some will also be given away to fans on social media.
To promote the unisex fragrance and the new washing machine, Samsung also worked with gymnast Max Whitlock.
Samsung was inspired to create this fragrance after a survey revealed that the scent of fresh laundry is among adults' favorite smells, followed by clean bedsheets, cakes baking in the oven, seaside air and freshly cut grass.
Laundry-Inspired Perfumes
Samsung Created a Fresh Scent to Launch a Washing Machine
Trend Themes
1. Laundry-inspired Fragrances - Creating perfumes inspired by the scent of freshly laundered clothes presents an opportunity for disruptive innovation in the fragrance industry.
2. Experiential Marketing - Partnering with perfumers and utilizing unique packaging designs opens up avenues for disruptive innovation in the marketing industry.
3. Scented Consumer Products - Expanding into scented consumer products beyond traditional fragrances opens up opportunities for disruptive innovation in various industries.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the trend of laundry-inspired perfumes by introducing new and unique scent offerings.
2. Home Appliance Industry - Incorporating scents into home appliances, such as washing machines, presents a disruptive innovation opportunity for the home appliance industry.
3. Retail Industry - Retailers can leverage laundry-inspired fragrances as promotional items or exclusive giveaways to enhance customer experience and drive sales.