Following a surge in demand for Edible Arrangements' Fresh Fruit Produce Box last month, the brand has expanded its offerings to include fresh produce boxes as well.
Edible Arrangements originally debuted its Fresh Fruit Produce Box as a way to ensure that consumers could enjoy fresh fruit without the need to visit the grocery store. Now the brand wants to do the same with vegetables with its fresh produce boxes. Though the veggies in each box will vary based on what's available in each market, customers can expect veggies like carrots and bell peppers delivered fresh via no-contact delivery. As the brand's President and COO Cheikh Mboup explains, "By expanding our delivery options during this unprecedented time, we’re reminding customers that our priority is providing healthy and convenient solutions for fresh foods in high demand while they remain in their homes."
Curated Fresh Produce Boxes
Edible Arrangements is Now Selling Fresh Produce Boxes for Delivery
Trend Themes
1. Fresh Produce Delivery - Opportunity to disrupt grocery store shopping through expanded and convenient produce delivery services.
2. Curated Produce Boxes - Opportunity to innovate in personalized produce boxes with unique and diverse selections.
3. Contactless Delivery - Opportunity to offer safe and convenient delivery options for fresh produce and other perishable goods.
Industry Implications
1. Food Delivery - Opportunity to expand delivery of fresh produce and other perishable goods through established food delivery companies.
2. Grocery Stores - Opportunity to improve and expand their delivery and pickup options for fresh produce and other goods to compete with delivery services.
3. Subscription Services - Opportunity to innovate in the personalized curated produce box market through unique partnerships, packaging, and delivery options.