Rather than having their guests choose between meals of chicken or fish, some couples who are getting married are choosing to simply order crowd-pleasing meals like pizza to feed their guests—taking note of this increasingly popular wedding practice, Domino's is now offering free wedding catering for pizza lovers. In the UK, Domino's is now running a competition for couples who are getting married and would like to provide their wedding quests with "a fun, modern twist on their big day."
According to Ian Straughan, Head of Product Innovation at Domino’s, "We receive lots of requests for wedding pizza especially as many couples invite more guests to join them for a bigger party after the main meal."
Celebratory Wedding Pizzas
Domino's is Offering Free Wedding Catering for Pizza Lovers
Trend Themes
1. Wedding Pizza Trend - The increasing popularity of serving pizza at weddings is creating opportunities for catering companies to offer unique and crowd-pleasing meal options.
2. Alternative Wedding Catering - The trend of couples choosing non-traditional catering options like pizza for their weddings opens doors for innovative companies to disrupt the wedding industry by providing creative and customizable menu options.
3. Competition for Wedding Food - The Domino's competition for free wedding catering highlights the demand for affordable and unconventional meal options at weddings, creating opportunities for other pizza chains or fast-food restaurants to offer similar incentives.
Industry Implications
1. Catering Services - Wedding pizza trend presents a disruptive opportunity for caterers to expand their menus and offer customizable pizza options for couples looking for a unique and memorable dining experience at their weddings.
2. Food Delivery - The increasing demand for pizza at weddings presents an opportunity for food delivery platforms to partner with pizzerias and caterers to offer convenient and hassle-free wedding catering services.
3. Fast Food Chains - Fast food chains can tap into the wedding industry by providing customizable pizza options and catering services, offering a fresh and modern twist on traditional wedding meals.