As more and more people become increasingly responsible in regards to their health, the environment and especially animals, the Free People Vegan Leather collection comes in perfect timing. Since not many fashion labels are currently offering animal safe and cruelty-free clothing, the brand is tapping into a market that has not yet been fully fleshed out (pun not intended).
From faux leather pants to skirts and button-down shirts, the Free People Vegan Leather collection is pretty extensive. Modeled by Free People employees, who happened to also style the fives pieces in the line, the lookbook is undeniably eye-catching. The employees even give their own takes on the the items they put on, explaining why they like it in a brief sentence.
Cruelty-Free Clothing
The Free People Vegan Leather Collection is All Animal Safe
Trend Themes
1. Cruelty-free Fashion - Opportunity for fashion companies to tap into the growing demand for animal safe and cruelty-free clothing.
2. Vegan Leather - Innovative use of non-animal materials in fashion, opening up possibilities for new forms of artificial leather and other non-animal alternatives.
3. Employee-modeled Lookbooks - Use of in-house employees as models for brand fashion lines, potentially revolutionizing the traditional modeling industry.
Industry Implications
1. Fashion - Fashion companies should consider developing cruelty-free clothing lines as the market expands.
2. Artificial Leather - Companies in the textile and materials industry could explore developing innovative synthetic materials that replicate the look and feel of real leather.
3. Modeling - Innovation in fashion modeling that includes using internal employees could disrupt the traditional industry model.