In a stroke of absurd marketing genius, adult website BaDoinkVR.com launched a microsite entirely devoted to giving away free Google cardboard headsets.
The simple site lets visitors input an address to receive Google's virtual reality viewing device, completely for free. The backdrop to the site is a photo of an attractive, pouting woman trying the glasses on, but there's nothing NSFW about the site. The BaDoinkVR site is advertised in small type in the upper corner of the page and its app is topmost in the list of suggested applications to try with the high-tech specs. Upon receipt of a free Google cardboard, subscribers can use the goggles for activities as lecherous or as wholesome as their heart desires.
According to GQ, the adult entertainment site is truly embracing VR, featuring "360-degree videos, which allow the viewer to ogle a parlor full of debauchery as if in the room." The free Google cardboard it is offering its users (or really anyone) apparently enhances the experience of the site.
Suggestive VR Campaigns
The 'BaDoinkVR' Adult Site is Giving Out Free Google Cardboard Devices
Trend Themes
1. Virtual Reality Marketing - The suggestive VR campaign by BaDoinkVR.com highlights the potential of using virtual reality as a marketing tool.
2. 360-degree Video Content - BaDoinkVR's use of 360-degree videos showcases the growing trend of immersive video content in the adult entertainment industry.
3. Free Giveaways as Marketing Strategy - The BaDoinkVR microsite demonstrates the effectiveness of offering free products as a marketing strategy in generating brand awareness and engagement.
Industry Implications
1. Virtual Reality Entertainment - The BaDoinkVR campaign suggests opportunities for innovation and growth within the virtual reality entertainment industry, particularly in adult content.
2. Adult Entertainment - BaDoinkVR's VR campaign highlights the potential for disruptive innovations within the adult entertainment industry through the use of immersive technologies.
3. Marketing and Advertising - BaDoinkVR's marketing strategy of giving away free Google Cardboard devices opens up possibilities for innovative promotional tactics in the marketing and advertising industry.