The viral rise of games like Guitar Hero has everyone lusting for their own air guitar. Now, UK radio station (96.3 Rock Radio) has launched a promotion to make your dreams come true - free air guitars!
This is an innovative campaign that I can foresee being replicated across the globe.
Man, I wish I had my own free air guitar.
Implications - Marketers frequently use free giveaways to boost buzz and create a crowd; unfortunately, many businesses don't have the budget to splurge on swag. By giving away an imaginary product -- in this case, an air guitar -- that complements the radio station's brand, the marketing team was able to get a rise out of passersby and generate publicity.
Free Air Guitars
Unique Ad From UK Radio Station
Trend Themes
1. Viral Marketing - Replicating innovative campaigns that promote brand recognition and generate publicity through free giveaways.
2. Imaginary Products - Creating buzz and excitement using imaginary products as a cost-effective alternative to physical promotional swag.
3. Nostalgic Engagement - Utilizing nostalgic trends and cultural references like air guitar to increase audience engagement and drive brand awareness.
Industry Implications
1. Advertising - Opportunity for advertisers to create low-budget, high-impact campaigns that generate buzz and drive customer engagement through free giveaways of intangible products.
2. Marketing - Opportunity for marketers to leverage nostalgia and cultural trends to create memorable campaigns that boost brand recognition and generate public interest.
3. Broadcasting - Opportunity for radio stations to leverage their unique platform and engage with listeners through clever promotions that attract attention and build their brand.