The viral rise of games like Guitar Hero has everyone lusting for their own air guitar. Now, UK radio station (96.3 Rock Radio) has launched a promotion to make your dreams come true - free air guitars!
This is an innovative campaign that I can foresee being replicated across the globe.
Man, I wish I had my own free air guitar.
Implications - Marketers frequently use free giveaways to boost buzz and create a crowd; unfortunately, many businesses don't have the budget to splurge on swag. By giving away an imaginary product -- in this case, an air guitar -- that complements the radio station's brand, the marketing team was able to get a rise out of passersby and generate publicity.