Frederick Benjamin is officially available in 500 Target retailers. The company was founded by Michael James, who is on a mission to empower Black men in the grooming department. Frederick Benjamin's line of men's haircare products boasts unique staples that ensure every man has the opportunity to sculpt his hair, no matter the style.
The brand offers a regimen of products rather than one-off formulas to ensure that men of color have the necessary tools for hair grooming. The regimen of products is now available at various target locations across the United States. Target will stock the range in the Textured Hair aisle this February to begin the rollout of Frederick Benjamin products. As of March, the products can be found in the Men's World aisle.
Men's Textured Hair Grooming
Frederick Benjamin Offers Black Men Grooming Supplies
Trend Themes
1. Textured Hair Grooming - The rise of textured hair grooming products for Black men creates an opportunity for companies to develop specialized haircare lines.
2. Personalized Haircare Regimens - Brands can offer personalized haircare regimens tailored to the unique hair needs of Black men to address a gap in the market.
3. Diversity and Inclusion in Grooming - The demand for grooming products that cater to specific cultures and hair types highlights the need for diversity and inclusion in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can develop targeted grooming lines for Black men, addressing the lack of representation in the market.
2. Retail - Retailers can expand their offerings to include a more diverse range of grooming products, catering to different hair types and cultures.
3. Technology - Innovative technology can be developed to assist in the creation of personalized grooming regimens for individuals with unique hair needs.