With surf ideals previously developed at Balenciaga and Pronenza Schouler in the womenswear collections, the Frankie Morello Spring/Summer 2011 collection expands them into menswear.
Focusing on athleticism, Frankie Morello's collection includes zip-up wetsuits printed with mechanical floral motifs. Juxtaposing nature and machine, the suit is zipped open and tied at the waist, styled with bare feet and a long-sleeved white shit and skinny black tie. Printed panels, blocks of primary brights and chunky yellow zips reiterate the sportswear conceit.
Zip-Up Wetsuits
The Frankie Morello Spring/Summer 2011 Collection is Ready for Beach & Business
Trend Themes
1. Zip-up Wetsuits - Disruptive innovation opportunity: Develop customizable zip-up wetsuits with advanced printing technology for personalization and branding.
2. Mechanical Floral Motifs - Disruptive innovation opportunity: Introduce mechanical floral motifs in various industries such as home decor, fashion accessories, and automotive design to create a unique and futuristic aesthetic.
3. Sportswear Conceit - Disruptive innovation opportunity: Combine athletic elements with everyday fashion to create a new genre of clothing that seamlessly blends style and functionality.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate innovative textile materials and designs into the fashion industry, revolutionizing the way we perceive and wear clothing.
2. Home Decor - Disruptive innovation opportunity: Infuse mechanical floral motifs in home decor products, transforming traditional designs into modern and eclectic pieces.
3. Automotive - Disruptive innovation opportunity: Apply mechanical floral motifs to automotive design, creating bold and eye-catching vehicle exteriors that break away from conventional norms.