The Frame Denim Fall/Winter 2014/2015 campaign focuses upon denim only via model Andreea Diaconu. In the images taken by photographer Erik Torstensson, Diaconu was lensed within dark blue and grey lighting, adding to the dramatic appeal of the production.
In line with the label's jean specialization, varying forms of denim were paired with one another for these advertisements. Much like a Canadian tuxedo, Diaconu sported button up denim tops with skinny denim trousers, paying heed to the classic style of dress that has been pervasive for decades.
Standing behind these crisp ensembles is stylist Vanessa Traina. In spite of the consistent motif, Traina reinterpreted the standard outfit in many forms that are distinct from one another.
Couture Canadian Tuxedo Editorials
The Frame Denim Fall/Winter 2014/2015 Ads Feature Jean on Jean
Trend Themes
1. Denim Dominance - Opportunity for brands to experiment with varying types of denim and reinterpret classic styles.
2. Classic Revival - Fashion industry could revive and modernize other iconic looks from previous decades.
3. Dramatic Lighting - Potential for manufacturers of lighting equipment to cater to customers seeking dramatic effects for photography.
Industry Implications
1. Fashion - Opportunity for fashion brands to specialize in the production of denim-based clothing.
2. Photography - Manufacturers of photography equipment can provide new tools to creatives wanting to experiment with different lighting effects.
3. Styling - Development of software that generates new interpretations of classic styles for fashion stylists.