The Scotch Porter fragrance line for men has been announced by the Black-owned brand as a new range of scents for guys to pick up when looking for a way to enhance their everyday grooming routine. The product range is being launched with the It Hits Different cologne, but will be expanded starting November 27 to include Glenwood, The Porter House, Miami Duppy and Badlands. Each of the fragrances is achieved with a premium range of aromatics that will call to mind a range of specific scents that are as high-quality as they are enveloping.
Founder Calvin Quallis spoke on the new Scotch Porter fragrance line for men range saying, "As a Black-owned brand, it feels good to aid in moving the needle of diversity and inclusion within the fragrance industry. Since our inception, Scotch Porter has been committed to promoting 360 degree wellness through our offerings in the beauty category. Our newest fragrance collection, It Hits Different, is a natural extension of that commitment and an indication of our increased focus to enhance the everyday guy’s experience. We believe fragrance has the ability to be the ‘conduit’ to transport and change our moods and feelings, just like a fresh cut has the ability to turn a funky mood around, and instill self-confidence."
Lifestyle-Focused Fragrance Lines
This Scotch Porter Fragrance Line Helps Guys Smell Their Best
Trend Themes
1. Lifestyle-focused Fragrance Lines - The rise of fragrance lines that specifically target lifestyle needs presents opportunities for brands to create scents tailored to different occasions and preferences.
Industry Implications
1. Beauty and Personal Care - Innovative fragrance lines provide an avenue for beauty and personal care brands to expand their offerings and tap into the growing demand for unique scents.
2. Men's Grooming - The introduction of fragrance lines for men's grooming opens up possibilities for brands to engage with male consumers by offering them a complete grooming experience.
3. Diversity and Inclusion - The endorsement of diversity and inclusion by Black-owned brands within the fragrance industry signals an opportunity for other companies to follow suit and broaden their customer base.