These fragrance bottles were designed by Tibor Hegedues and Soeren Uherek from the SOERENTIBOR design agency. Each label for this brand reveals a particular mood or feeling that best represents the fragrance.
The We perfume line will dictate the particular scent you should be wearing if you are feeling childish or if you workout. The labels clearly read "we get in shape," "we miss summer" and "we are proud." The lettering is the only visual element on each of the fragrance bottles.
Each perfume is determined by the statement it is revealing but there are also a variety of colors that differ for each specific scent. The humorous fragrances are meant to be enjoyed with close friends on a satiric level of playful interaction. The non-literal phrases are simply silly suggestions but they are nonetheless entertaining.
Mood-Defining Perfume Labels
The 'We' Fragrance Bottles Pair Different Scents & Specific Emotions
Trend Themes
1. Emotion-driven Packaging - Using fragrance labels to evoke specific emotions opens up opportunities to create more personalized and targeted packaging experiences.
2. Humor in Fragrance Marketing - Incorporating humor into fragrance labels can attract consumers looking for a lighthearted and playful experience.
3. Color-coded Scents - Assigning specific colors to different scents allows for easier differentiation and visual recognition in the perfume industry.
Industry Implications
1. Perfume - The fragrance industry can explore innovative ways to enhance consumer engagement and emotional connection through mood-defining perfume labels.
2. Packaging - The packaging industry has the opportunity to create customized and emotive solutions that reflect and enhance the product's essence.
3. Marketing & Advertising - Marketers can leverage humor and emotion-driven packaging to create memorable campaigns that resonate with consumers on a deeper level.