Eclo challenged itself to create makeup with 100% organic components or ingredients of natural origin and eco-designed packaging for its new Cosmos-Organic-certified line, which includes innovative products like Foundcealer. This two-in-one balm is made with bio-sourced waxes and organic rye, which gives the product its nourishing properties and melting texture. As Eclo co-creator Priscille Charton describes, "It’s a sensory, long-lasting balm that’s easy to apply, with adjustable coverage, and a natural finish."
The main active ingredient in the formula, organic rye, was selected for being rich in arabinoxylane, which is known to help restore skin elasticity. Simultaneously, rye is an ingredient that boasts benefits for the planet, since it has a positive effect on the health of the soil due to its draining and structuring ability.
Concealing Rye-Based Balms
Foundcealer is a Sensory Balm Made with Natural & Organic Ingredients
Trend Themes
1. Organic Makeup - The rise of demand for makeup with organic components presents an opportunity for cosmetic companies to create more natural-based makeup products.
2. Multi-functional Beauty Products - Creating multi-functional beauty products like Foundcealer allows consumers to consolidate their beauty routine, while also lowering costs and reducing waste.
3. Sustainable Ingredients - Choosing sustainable ingredients like organic rye for cosmetic products can not only reduce the carbon footprint of the product, but can also provide benefits for the planet through their use in agriculture.
Industry Implications
1. Cosmetics - Incorporating natural and organic ingredients, like organic rye in makeup products, can attract eco-conscious consumers and provide a competitive edge for cosmetic companies.
2. Agriculture - Utilizing crops with functional benefits, like organic rye, in cosmetic products can provide new market opportunities and collaborations between the agriculture and cosmetic industries.
3. Sustainability - Consumer demand for eco-conscious and sustainable products, like Foundcealer, highlights an opportunity for companies to incorporate sustainable practices and materials into their existing business models.