Found Bubbly is known as a "stylish and healthful sparkling mineral water brand" which sources its goods from a remote spring in Turkey. Holding up to its name and the promise to always innovate in order to maintain its place on the cutting-edge of its beverage category, the company launched a new business model and campaign for the new year.
As of January 3rd, Found Bubbly will release a limited number of product subscription spots per month, making the beverage that much more desirable. All first-time subscribers will get a whole 12-pack of Found Bubbly sparkling mineral water for free.
In tandem with this, Found Bubbly debuted it's Our Bodies Are Amazing campaign which celebrates the new moon in Capricorn. The initiative features a "complimentary guided meditation & intention setting session with Hawaii-based yoga teacher and musician, Keilimei."
Wellness-Minded Brand Initiatives
Found Bubbly Updates Its Business Model & Launches a Campaign
Trend Themes
1. Product Subscription Model - Found Bubbly's new business model of releasing limited product subscription spots per month presents an opportunity for other brands to adopt a similar strategy.
2. Wellness Campaigns - Found Bubbly's Our Bodies Are Amazing campaign showcases the potential for wellness-related campaigns for brands in the beverage industry.
3. Sourcing Exotic Ingredients - Found Bubbly's use of sparkling mineral water sourced from a remote spring in Turkey highlights the potential for other beverage brands to source exotic ingredients for their products.
Industry Implications
1. Beverage - The success of Found Bubbly's new business model and wellness campaign provides an opportunity for innovation in the beverage industry.
2. Subscription Services - Found Bubbly's product subscription model presents an opportunity for disruption and innovation in the subscription services industry.
3. Wellness - Found Bubbly's wellness-focused campaign demonstrates the potential for innovation in the wellness industry for brands across different sectors.