Wow. Here's a jewelry company that is totally in tune with the environment. Forum Romano of Brazil creates accessories that evoke the lush green landscapes and the exquisite flowers and leaves of the local countryside.
Forum Romano is in Sao Paulo and uses gold and diamonds in harmony with Brazilian precious gemstones for glittery fine jewelry that reflects place as well as beauty.
Implications - Nature-inspired jewelry infuses decadent fashion accessories with an environmental aesthetic. With many consumers surrounded by a fast-paced lifestyle, enjoying the outdoors is not a commonality, but a luxury. By infusing products with an open-air aesthetic, consumers are more likely to appreciate these commodities as they are unable to enjoy the environment in a traditional sense.
Nature-Inspired Baubles
Jewelry Influenced by Brazilian Landscapes
Trend Themes
1. Nature-inspired Jewelry - Jewelry inspired by natural environments infuses fashion with an environmental aesthetic and offers an opportunity to create unique, sustainable, and highly valued pieces.
2. Local Landscape Influences - Incorporating local landscapes and cultures into jewelry designs offers an opportunity for differentiation and connection with consumers who value a sense of place and identity.
3. Fine Jewelry with Sustainable Materials - Fine jewelry made with sustainable materials, such as Brazilian precious gemstones, offers an opportunity to differentiate and appeal to consumers who value ethical and eco-conscious products.
Industry Implications
1. Jewelry - Jewelry designers and manufacturers can create unique designs inspired by local landscapes and use sustainable materials to differentiate themselves in a highly competitive market.
2. Fashion - Fashion brands can incorporate environmental and cultural influences into their designs, creating a unique sense of place for consumers and appealing to those who value sustainable and ethical fashion choices.
3. Sustainable Luxury - Sustainable luxury brands can use high-quality, responsibly sourced materials to create unique, beautiful, and highly desirable luxury accessories, appealing to consumers who value ethical and environmentally conscious products.