For the launching of the Bjergsted.no website, designer Daniel Brokstad created anticipation and excitement through the use of fortune cookie sayings and packaging.
Instead of business cards or flyers, using these playful cookies creates an interactive method for people to get involved with the brand and pay attention to its message. The site's slogan states, "What's happening, before it's happening," and fortune cookies are a fun way to stay congruous with that idea. Sayings such as, "A great experience awaits" were tucked into the delectable treats with the packaging font and colors matching the site's logo.
Using fortune cookie sayings as part of the campaign for a newly launching website is a delicious way to spread the word.
Edible Anticipation Campaigns
Daniel Brokstad Creates Exciting Fortune Cookie Sayings
Trend Themes
1. Interactive Branding - Using playful fortune cookies creates an interactive method for people to get involved with a brand's message.
2. Anticipatory Marketing - Using anticipation and excitement through fortune cookie sayings and packaging helps generate interest in a brand or product.
3. Creative Promotions - Using unconventional methods such as fortune cookie sayings and packaging can attract attention to a brand or campaign.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can utilize interactive branding techniques to engage with customers and promote their clients' brands.
2. Food and Beverage - The food and beverage industry can explore the use of creative promotions, such as fortune cookies, to generate interest and drive sales.
3. Web Design and Development - The web design and development industry can incorporate interactive and anticipatory marketing strategies into their campaigns to create a unique user experience.