In celebration of its one-year anniversary, personalized hair care brand AURA is introducing a new gender-neutral fragrance called Forever Generation. This unique scent was created with fragrance partners and it "goes beyond hair care and toes the line of fine fragrance." With a luxe combination of amber, musk, oak moss, lily of the valley, hedione, bergamot and mandarin, this gender-neutral scent marries masculine and feminine notes in an empowering way.
The launch of this new scent is bolstered by a Forever Generation digital campaign that immerses viewers into the aroma's alluring notes and stars non-binary models.
This new fragrance option from AURA enhances the brand's range of premium shampoos, conditioners and masques, all of which are personalized based on individual hair needs and goals.
Gender-Neutral Hair Fragrances
Forever Generation by AURA Reminds of Fine Fragrance
Trend Themes
1. Gender-neutral Fragrances - The rise of gender-neutral hair fragrances offers an opportunity for the fragrance industry to develop more inclusive products.
2. Personalized Hair Care - AURA's personalized hair care products demonstrate a trend towards customized and targeted hair care solutions.
3. Digital Campaigns for Fragrances - AURA's Forever Generation campaign demonstrates the potential for digital campaigns to showcase and market fragrances in new and immersive ways.
Industry Implications
1. Fragrance - The fragrance industry has an opportunity to innovate and create more gender-inclusive scents and products.
2. Haircare - The personalized and customizable hair care market could benefit from incorporating gender-neutral fragrances into their product offerings.
3. Marketing - The fragrance industry has the potential to tap into digital campaigns and influencer marketing to reach a wider audience and promote their products in new ways.