The Avocados From Mexico (AFM) football campaign recently finished a promotion designed to position the number one selling avocado in America with college football. Part of a collaboration with Ro*Tel (a ConAgra Foods brand), the marketing campaign aimed to get customers to integrate Avocados From Mexico into their football season celebrations.
Hungry for Football ended in December and was intended as a gear-up football campaign leading up to Guac Fiesta -- the purpose of which is to place the brand as the primary guacamole during prime football. This marketing initiative is now in full swing, with a contest going on from December 16, 2014 to February 1, 2015. Five winners will receive a $3500 prize pack. This campaign is in partnership with Old El Paso.
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
Trend Themes
1. Sports-branded Food Campaigns - Brands are collaborating with sports organizations to create marketing campaigns that resonate with sports fans.
2. Guacamole as a Game Day Essential - Guacamole brands are positioning their products as must-have items for football season celebrations.
3. Social Media Contests for Football Fans - Brands are leveraging social media platforms to host contests and engage with football fans during the season.
Industry Implications
1. Food and Beverage - Food brands are partnering with sports organizations to capitalize on the popularity of sports and increase product sales.
2. Sports and Entertainment - Sports teams and organizations are collaborating with food brands to create exclusive game day products and promotional campaigns.
3. Social Media Marketing - Brands are using social media platforms to run contests and engage with their target audience of football fans.