Food waste is a significant global issue but something as simple as using stickers on produce has the potential to play a crucial role in reducing waste and promoting mindful consumption. Grey Colombia and supermarket Makro teamed up to address the issue of food waste and created Life Extending Stickers to extend the lifespan of fruits and vegetables.
These stickers take the form of wheels with text and colors that provide recipe suggestions based on their level of ripeness. While a green papaya lends itself well to salads, a yellow one could be used in a cake, and once its skin reaches orange-red territory, it easily blends into milkshakes.
These stickers tap into the power of color, rather than overly complex technology, to help people see how they can make the most of food in-store or at home.
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Trend Themes
1. Food Waste Reduction - Utilizing stickers on produce to suggest recipes based on ripeness has the potential to reduce food waste by promoting mindful consumption.
2. Color-coded Packaging - Using color-coded stickers on produce can help consumers visually understand how to best use and consume fruits and vegetables.
3. Sustainable Food Solutions - Implementing life-extending stickers on produce demonstrates a commitment to finding sustainable solutions for reducing food waste.
Industry Implications
1. Supermarkets and Grocery Stores - Supermarkets can adopt the use of innovative stickers on produce to encourage mindful consumption and reduce food waste.
2. Food Packaging and Labeling - The food packaging and labeling industry has an opportunity to develop color-coded stickers that help consumers maximize the lifespan of their produce.
3. Food Sustainability - The food sustainability sector can explore the implementation of creative solutions, such as life-extending stickers, to address the issue of food waste.