The holiday season is a time of year that's associated with overindulgence and overspending, and IKEA Russia wants to remind people of the importance of minimizing food waste with its food waste ad. The ad spot dives into a scenario where excess food is carelessly discarded instead of being properly stored in containers.
The one-minute ad kicks off with a boy playing in the snow who encounters food falling from the sky. After taking off at a run, he arrives home to see food being scraped from a plate to the garbage, an action that's mirrored by the pieces of food falling from the sky. With the ad, IKEA promotes its affordable plastic containers by asking "what if nature returns everything that we throw away during the holidays?"
Festive Food Waste Ads
IKEA Russia's Holiday Ad Encourages Mindfulness Around Food Waste
Trend Themes
1. Food Waste Reduction - IKEA Russia's food waste ad promotes the importance of minimizing food waste during the holidays.
2. Sustainable Packaging - IKEA's affordable plastic containers provide a solution for proper food storage and reducing food waste.
3. Mindful Consumption - IKEA's ad encourages consumers to be mindful of their actions and the impact it has on the environment.
Industry Implications
1. Retail - Retailers can promote sustainable packaging and offer solutions for proper food storage while encouraging mindful consumption.
2. Food and Beverage - Companies in the food and beverage industry can focus on reducing food waste and promoting sustainable packaging to reduce their environmental impact.
3. Advertising and Marketing - Advertising and marketing companies can help promote and spread the message of reducing food waste and promoting sustainable practices through their campaigns.