The 'Food for Fines' program has appeared in libraries across the United States and the concept is simple; donate canned food to the needy and your late fine will be reduced. The same concept is now being applied to parking tickets in Lexington, Kentucky.
The Lexington Parking Authority is reducing drivers' late payment fines on their parking tickets by $15 for every 10 cans given to the God's Pantry Food Bank. In a creative effort to gather food for the needy before Christmas, the canned food drive is a win-win -- reducing peoples' tickets while directing the money they do owe to a worthy cause.
The Food for Fines program was a success last year and, with the inclusion of new fine citations this year, it will be sure to generate many donations for hungry families again.
Fine-Reducing Food Donations
'Food for Fines' Accepts Canned Food in Place of Parking Fine Money
Trend Themes
1. Charitable Payment - Incorporating a charitable payment option within traditional payments provides an opportunity for companies to differentiate themselves while contributing to social causes.
2. Non-monetary Payments - Food donations as a non-monetary payment option has potential to be adopted across various fields including transportation, retail and education.
3. Incentivized Donations - Implementing incentive programs like 'Food for Fines' can act as a motivator for individuals to donate to social causes while fulfilling their obligations.
Industry Implications
1. Transportation - The transportation industry can explore adopting food donations as an alternative method of payment for parking fines and toll fees.
2. Retail - Retail companies can consider adding a food donation option in their loyalty program to increase customer engagement and social responsibility.
3. Government - Government entities can encourage citizens to donate to food banks by implementing charitable payment programs like 'Food for Fines.'