Previously, KFC has launched nail polish products, bath salts and lotions that share the scents and tastes of its menu items and the fried chicken chain is now introducing a food-flavored lipstick inspired by hot wings. The hot wing-flavored lipstick dropped on National Lipstick Day and National Wing Day—which coincidentally happen to be on the same day.
Bucket Red No 11 is designed to taste just like eating a bucket of hot and spicy chicken. As some kinds of lipstick are prone to wearing off during eating, this was also a consideration for the product development team, who developed a "WingProof" formula that's designed to last while eating a pair of wings.
Just 400 of the special KFC lipsticks are being made available to members of the KFC's Colonel Club for a limited time.
Chicken-Flavored Lipsticks
KFC's Food-Flavored Lipstick is Said to Taste Like Hot Wings
Trend Themes
1. Food-flavored Cosmetics - Exploring the potential of creating cosmetics that replicate the scents and tastes of food items.
2. Limited Edition Food-inspired Products - Creating exclusive, limited edition products that generate excitement and engagement among consumers.
3. Functional Lipstick Formulas - Developing lipsticks with formulas that are resistant to wear off during activities such as eating.
Industry Implications
1. Fast Food - Fast food chains can explore creating unique merchandise like food-inspired cosmetics to extend their brand experiences.
2. Cosmetics - Cosmetic companies can embrace the trend of food-flavored cosmetics to offer novel and playful products to their customers.
3. Limited Edition Merchandise - Companies can leverage the idea of limited edition products to generate buzz and create a sense of exclusivity among consumers.