With Fly Responsibly, KLM is committing to doing its part for a sustainable future for aviation—all the while encouraging consumers and the industry as a whole to follow suit. The airline itself uses sustainable fuel to reduce emissions and will soon be opening the first sustainable fuel plant in the Netherlands with SkyNRG.
KLM's Fly Responsibly asks people to carefully consider their travel plans and even suggests trains or other modes of transportation if suitable for traveling short distances. As a supporter of sustainable modes of transportation, KLM asks: "Do you know that flying from Amsterdam to Brussels takes longer than going by train?"
If flying is necessary, KLM invites consumers to reduce their carbon footprint with its CO2ZERO compensation service, which helps to support tree planting initiatives in Panama.
Carbon-Offsetting Travel Programs
KLM's Fly Responsibly Invites People to Reduce Their Footprint
Trend Themes
1. Carbon-offsetting Travel Programs - KLM's CO2ZERO compensation service presents opportunities to develop carbon-offsetting travel programs across the aviation industry.
2. Sustainable Aviation Fuel - KLM's sustainable fuel plant with SkyNRG presents opportunities to develop sustainable aviation fuel technology and increase access to it.
3. Promoting Sustainable Modes of Transportation - KLM's push for trains and other sustainable modes of transportation presents opportunities for growth in those industries.
Industry Implications
1. Aviation - KLM's Fly Responsibly initiative presents opportunities for airlines to develop their own sustainability programs and carbon-offsetting initiatives.
2. Alternative Transportation - KLM's promotion of sustainable modes of transportation presents opportunities for growth in train travel and other eco-friendly transportation options.
3. Renewable Energy - KLM's sustainable fuel plant with SkyNRG presents opportunities to develop and invest in sustainable energy solutions.