Inspired by salon protein water, Tresemmé created its Fluid Tonics, which are lightweight, hydrating and smoothing. The Pro Infusion Fluid Smooth Hair Tonic is useful for enhancing softness and detangling unruly strands with a few sprays, all the while imparting the many benefits of hero ingredients like niacinamide, plant-based protein and natural coconut.
In recent years, there has been a noticeable shift in consumer preferences when it comes to hair care products, with many people moving away from heavy hair conditioners and opting for lightweight hair waters instead. These products are not only lightweight, they're also easier and quicker to use, and useful for providing instant hydration and nourishment without leaving buildup or residue.
Weightless Hair Tonics
Tresemmé's Fluid Tonics Take Cues from Salon Protein Water
Trend Themes
1. Lightweight Hair Tonics - Opportunity for hair care brands to develop more lightweight and hydrating hair tonics that provide instant hydration and nourishment without leaving buildup or residue.
2. Hero Ingredients in Hair Care - Opportunity to incorporate hero ingredients like niacinamide, plant-based protein and natural coconut in hair care products for enhanced softness and detangling unruly strands.
3. Shift to Lightweight Hair Care - Opportunity to capitalize on the shift in consumer preferences towards lightweight hair care products, which are easier and quicker to use.
Industry Implications
1. Beauty Industry - Opportunity for beauty brands to develop lightweight hair care products with hero ingredients to meet the demand of consumers.
2. Personal Care Industry - Opportunity for personal care brands to create multi-use hair tonics that provide instant hydration and nourishment without leaving buildup or residue.
3. Salon Industry - Opportunity for salons to incorporate lightweight hair tonics with hero ingredients to provide enhanced softness and detangled strands for their clients.