The idea of flower packaging essentially ends at some colorful gift wrap and ribbon at checkout -- but one student rethinks this whole process to create something not only much more visually appealing, but also practical. In place of paper is sturdier cardboard that creates a geometric barrier between the blooms and the outside world.
Designed by Linnea Åkerberg, the flower packaging was created for Swedish company Swedbag. A collection of four different designs, the first two are diamond-shaped bouquet holders while the other two take the form of more traditional gift bags with dividers that are meant to hold two pots. Complete with minimal illustrations on the outside and a black ribbon, the flower packaging is stylishly eye-catching while also ensuring the delicate plants inside will not be crushed or destroyed.
Boxy Flower Packaging
Linnea Akerberg Revolves Her School Project Around Swedish Company Swedbag
Trend Themes
1. Geometric Flower Packaging - Opportunity to innovate in flower packaging by using geometric barriers made of sturdier cardboard.
2. Stylish Gift Bags - Disruptive potential in creating gift bags with dividers that can hold multiple pots.
3. Minimalist Illustrations - Innovation opportunity in incorporating minimal illustrations on flower packaging to enhance visual appeal.
Industry Implications
1. Florist - Florist industry can incorporate geometric flower packaging to enhance product presentation and protection.
2. Giftware - Giftware industry can capitalize on the idea of stylish gift bags with dividers for selling potted plants or flowers.
3. Graphic Design - Graphic design industry can explore minimalist illustrations on packaging to elevate the aesthetics of flower arrangements.