Flower Mountain was originally founded by Keisuke Ota and Yang Chao back in 2016 rooted in the mission to bring people closer together. Not much has changed since then, and the latest capsule centers around the cycles of nature for the Spring/Summer 2022 season.
The brand spotlights the harmony and calmness that exists in nature and promotes the idea of an outdoor lifestyle. This is translated through bright colors and neutral tonal nylon and premium leather as the main materials that create the designs. This is accompanied by mesh for a touch of breathability to add a light and summery feel for the season. The entire capsule is now available to shop online at the Tessuti store.
Nature Cycle-Themed Spring Footwear
Flower Mountain Fuses Bright Colors for the SS22 Season
Trend Themes
1. Nature-inspired Footwear - Opportunity for brands to incorporate natural elements in their footwear designs, such as bright colors, neutral tones, and breathable materials, to create a summery feel.
2. Outdoor Lifestyle Promotion - Opportunity for companies to promote outdoor lifestyle and activities by incorporating natural elements in their products.
3. Sustainable Fashion - Opportunity for brands to use eco-friendly materials and production techniques in their nature-inspired footwear designs to cater to consumers' increasing demand for sustainable fashion.
Industry Implications
1. Footwear Industry - Footwear companies can explore incorporating natural elements in their designs, promoting outdoor lifestyle, and using eco-friendly materials and production techniques to cater to the changing consumer demands.
2. Fashion Industry - Fashion brands can leverage the trend of nature-inspired fashion to create unique designs, promote outdoor lifestyle, and cater to the sustainable fashion market.
3. Outdoor Gear Industry - Companies in the outdoor gear industry can collaborate with footwear brands to create products that promote outdoor lifestyle and incorporate natural elements, catering to the growing demand for sustainable and nature-inspired products.