The New World Trading Company launched 'The Florist' bar concept in Liverpool and Bristol, which features a light and airy Victorian-themed interior with a menu of floral cocktails.
While the new bar is set in a building that has authentic vintage details, it also introduces new elements like floral installations that appeal to social media users who are always on the lookout for aesthetically pleasing new places to visit.
Some of the items on the menu at The Florist bar include beer, wine and various grill-inspired dishes. However, The Florist truly specializes in cocktails inspired by floristry, with choices like the Geranium and Lychee Cooler or the Roses on the Heath, which is made with poppy liqueur, pink peppercorn, peach bitters, white Zinfandel and sparkling rosé.
Flower-Themed Concept Bars
'The Florist' Bar Pairs a Botanical Interior with Floral Cocktails
Trend Themes
1. Floral-themed Bars - Opportunity to create unique and Instagram-worthy bar experiences that combine botanical aesthetics with floral-inspired cocktails.
2. Social Media-friendly Spaces - Chance to design spaces that are visually appealing and shareable on social media, catering to a generation always in search of the next Instagrammable location.
3. Floral Mixology - Innovation potential in creating new and unique cocktail recipes that incorporate floral flavors and aesthetics, appealing to customers looking for a unique drinking experience.
Industry Implications
1. Hospitality and Entertainment - Opportunity for bars, restaurants, and event venues to embrace floral-themed concepts and create buzz-worthy experiences that attract customers and generate social media engagement.
2. Food and Beverage - Potential for the development of new floral-inspired beverage products and ingredients, ranging from floral-infused spirits to floral-flavored mixers, appealing to consumers seeking novel taste experiences.
3. Interior Design - Opportunity for interior designers to create visually stunning and Instagrammable spaces by incorporating botanical features, floral installations, and Victorian-inspired design elements into their projects.