Brands tend to embrace the floral spring collection motif as the warmer months approach and the public is excited to enjoy more outdoor time. Beloved reusable bag company BAGGU marks this occasion with a collaboration with Laura Ashley, "one of the world's best-loved home and lifestyle brands." The capsule includes 13 pieces—from reusable bags, crossbody bags, and totes to pouches, organization bags, and sun hats. The floral spring collection also celebrates Laura Ashley's 70th anniversary as a brand by diving into the print archives of the company.
The BAGGU x Laura Ashley capsule is versatile and durable. Some of the eye-catching designs include Laura Ashley's Rhian Daisy print which launched as part of the 1989 Laura Ashley Home Collection, the charming and romantic Rowena print, and the antique-inspired Crosby Gingham print.
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Trend Themes
1. Floral Spring Collections - The big trend among brands as warmer months approach is embracing the floral spring collection motif.
2. Sustainable Fashion Collaborations - Collaborations between sustainable fashion brands like BAGGU and other lifestyle brands present a disruptive innovation opportunity.
3. Archival Prints - Using archival prints like Laura Ashley's Rhian Daisy print to create new fashion collections is a trendy and sustainable approach.
Industry Implications
1. Fashion Industry - The fashion industry can collaborate with lifestyle brands to create new and sustainable collections that embrace the floral spring collection trend.
2. Sustainable Packaging Industry - The sustainable packaging industry can collaborate with fashion brands like BAGGU to create reusable, sustainable bags that align with the floral spring collection trend.
3. Home and Lifestyle Industry - The home and lifestyle industry can dive into their print archives and collaborate with sustainable fashion brands to create new collections with archival prints that follow the floral spring collection trend.