Fans of floral-forward coffees will appreciate the newest limited release from Stumptown Coffee Roasters, Vivid Bloom. This springtime blend shares the taste of the Huye district of Rwanda and the Tolima region of Colombia, and it offers up notes of rose and orange blossom, plus decadent baked pear and melted chocolate. The limited quantity Vivid Bloom blend features a striking design by apparel brand and floral studio Fresh Cut Flowers that ties the theme together, all the while uniting local Portland companies.
1% of every bag of this seasonal coffee sold helps to support three bee and pollination organizations: Oregon Bee Project, Los Angeles Beekeepers Association, and Island Bee Project in New York City.
The floral notes in coffee provide a delicate and aromatic taste that's especially appealing to those who are looking for a lighter and less bitter coffee experience.
Floral-Forward Coffees
Stumptown's Vivid Bloom Has Notes of Rose & Orange Blossom
Trend Themes
1. Floral-forward Beverages - Creating floral-forward beverages can be a disruptive innovation opportunity for coffee and tea companies, tapping into the growing demand for unique flavor experiences.
2. Sustainable and Collaborative Branding - Partnering with local organizations and incorporating sustainability efforts into branding can be a disruptive innovation opportunity for beverage companies, appealing to consumers' increasing interest in supporting socially responsible brands.
3. Cause-related Marketing - Aligning with a cause and donating a portion of sales can be a disruptive innovation opportunity for beverage companies, appealing to socially conscious consumers and building brand loyalty through purpose-driven marketing.
Industry Implications
1. Coffee and Tea - Coffee and tea companies can benefit from offering floral-forward beverages, sustainable and collaborative branding, and cause-related marketing.
2. Apparel and Floral Design - Apparel and floral design companies can partner with beverage companies to create unique and eye-catching designs for limited edition products, tapping into the growing interest in collaborations and co-branding.
3. Beekeeping and Pollination - Beekeeping and pollination organizations can align with beverage companies to promote their cause and receive donations, while also increasing public awareness about the importance of pollinators in the ecosystem.