The Snowbed is a collection of photos from Jan von Holleben that is worth a second glance. Although it may appear his subjects are floating about haphazardly, it is simply the camera angle that makes the illusions.
Jan von Holleben has been featured previously on Trend Hunter. Taking a quick look through his past collections will soon have you raving to your friends about this master of photographic illusion.
Implications - One of the fastest ways a company can attract attention to its brand is by featuring advertising that relies heavily on surrealist or fantastical imagery. The confusion consumers spot initially will force them to examine the advertisement further in order to figure it out. The sustained staring and analysis of the marketing provides companies with a better chance of embedding their brand's image in the subconscious of consumers.
Fancy Floatographs
Jan von Holleben Creates Classy Illusions of Floating for 'The Snowbed'
Trend Themes
1. Surrealist Advertising - Using surrealist or fantastical imagery in advertising to capture consumer attention and encourage further engagement.
2. Photographic Illusion - Creating illusions through camera angles and techniques to produce captivating photographs.
3. Embedding Brand Image - Utilizing sustained consumer analysis of marketing to embed a brand's image in the subconscious.
Industry Implications
1. Advertising - Surrealist advertising can be employed by companies across various industries to create memorable brand experiences.
2. Photography - Photographers can explore the use of camera angles and techniques to create innovative illusions and captivating visuals.
3. Marketing - The analysis of marketing can be leveraged by companies in any industry to better embed their brand's image in consumers' minds.