The Flexita by Ely Rozenberg is a modernized update of the traditionally static food grater, making the food preparation task much easier to complete. Essentially, it has a bendable surface, hence its descriptive name, which allows the user to manipulate in ways that suits the food and his or her purposes better.
A 2012 red dot award: design concept winning entry, the Flexita by Ely Rozenberg makes use of harmonic steel that has been bordered by a polyethylene injected in a silicon mould, all of which are recyclable. This metal has a 'memory' that allows it to return to its original flat shape when not in use. Not only is it easy to clean, its efficient design saves 50% of the materials used for typical graters.
Bendable Food Graters
Flexita by Ely Rozenberg is Efficient and Eco-Friendly
Trend Themes
1. Bendable Kitchen Tools - The Flexita has created an opportunity for the development of other kitchen tools that can bend and flex to fit the needs of the user.
2. Sustainable Kitchenware - The use of harmonic steel that can be easily recycled in the production of the Flexita can inspire the development of other eco-friendly kitchenware products.
3. Efficient Food Preparation - The efficient design of the Flexita is an opportunity for other companies to develop food preparation products that save materials and reduce waste.
Industry Implications
1. Kitchenware - The kitchenware industry can take advantage of the sustainable and efficient design of the Flexita to create other innovative products for the market.
2. Housewares - The housewares industry can incorporate bendable and eco-friendly design trends from the Flexita into their product lines and operations.
3. Food Packaging - The trend towards sustainable kitchenware could influence the food packaging industry to use more eco-friendly materials and production methods.