'Fruit of the Loom' recently released a line of stylish fleece sweat suits that are designed to look like business clothing. For many men, dressing up often means sacrificing comfort. This new collection is designed for men who are looking for a more stylish version of their favorite loungewear.
The 'Professionals Collection' is a line of cozy fleece sweat suits that mimic the appearance of high-fashion business clothes. Each of the garments is printed with graphics that mirror items such as suit jackets, ties and even pocket squares. Each suit-shirt is also accompanied by a pair of matching fleece pants. The tongue-in-cheek collection allows men to look as though they are dressed to the nines, without having to change out of their pajamas. As the Manager of Brand Communications at Fruit of the Loom explains, "Sweat suits are traditionally known as comfortable, lounging, weekend apparel, but now with a new twist you can get the best of both worlds."
While the stylish sweat suits are unlikely to fool your colleagues, they do allow you to lounge around the house in style.
Stylish Fleece Sweat Suits
These Cozy Sweat Suits are Designed to Look Like Business Clothing
Trend Themes
1. Fashionable Loungewear - Designing loungewear that is both stylish and comfortable can disrupt traditional loungewear brands.
2. Faux Business Attire - Creating clothing that mimics business attire but is made from more comfortable fabrics can compete with traditional business clothing brands.
3. Tongue-in-cheek Designs - Developing playful designs that defy traditional fashion norms can attract younger, more casual consumers.
Industry Implications
1. Apparel - Developing fashionable loungewear and comfy business attire can help apparel brands tap into the growing demand for athleisure wear.
2. E-commerce - Selling loungewear and comfortable business attire online can provide e-commerce companies with a competitive edge over traditional brick-and-mortar retailers.
3. Men's Fashion - Offering playful and unique designs for men's clothing can appeal to a younger demographic and disrupt traditional men's fashion brands.