Hint, which makes a variety of fruit-infused water beverages without sugars or sweeteners, recently introduced a line of flavored water for kids in playfully branded cartons that resemble classic juice boxes but contain zero juice. The lightly flavored, kid-targeted water products are available in simple fruit flavors like watermelon, cherry, blackberry and apple, which are also free from artificial colors, calories and preservatives.
For this new release, Hint notes that it "didn’t have to reinvent the wheel," as it only needed to repackage its top three flavors in kid-friendly cartons and introduce a special apple variety.
To better support consumers of all ages in avoiding soda and juice beverages that are full of sugar, brands are launching lightly flavored and functionally enriched water products as more alluring alternatives to plain bottled water.
Free-From Flavored Waters
Hint's Flavored Water for Kids Has Zero Sugar, Juice or Sweeteners
Trend Themes
1. Lightly-flavored Water - Creating lightly-flavored water products as a healthier alternative to sugary beverages.
2. Functional Water - Developing functionally enriched water products with added benefits.
3. Kid-friendly Packaging - Designing playful and visually appealing packaging for water products targeted at children.
Industry Implications
1. Beverage Industry - Exploring opportunities to create new healthier water products to replace sugary beverages in the market.
2. Packaging Industry - Innovating attractive and child-friendly packaging solutions for water products aimed at children.
3. Health and Wellness Industry - Capitalizing on the growing demand for healthier beverage options by introducing lightly-flavored and functionally enriched water products.