The Glaswegin flavored pink gin has been launched by the Scotland-based brand to provide consumers with a premium option to try out when searching for a high-quality spirit. The gin is distilled and bottled in Glasgow, and features a pinkish hue that is achieved thanks to the raspberry and rhubarb used in the recipe. The spirit is crafted with a further 10 botanicals to give it an aromatic flavor and finish.
Business Development Manager for Courageous Spirits Mark Nicholson commented on the launch of the Glaswegin flavored pink gin saying, "We’re excited to bring this new raspberry and rhubarb Glaswegin to market. It’s an elegant and exciting fruit-driven pink gin that perfectly showcases our best-selling gin. This new product launch first came about because our strong and loyal fan base suggested that we make a flavoured gin, so we listened and created raspberry and rhubarb flavoured gin to celebrate Scottish fruit at its best."
Pink Botanical Scottish Gins
The Glaswegin Flavored Pink Gin is Distilled and Bottled in Glasgow
Trend Themes
1. Flavored Gins - The popularity of flavored gins opens up opportunities for distillers to experiment with innovative recipes.
2. Fruit-infused Spirits - The success of pink gin made with raspberry and rhubarb highlights a growing trend for fruit-infused spirits that can provide a unique tasting experience.
3. Hyperlocal Spirits - Gin distillers could benefit from creating spirits made with locally sourced ingredients, as consumers become more interested in supporting local communities and reducing their carbon footprint.
Industry Implications
1. Distilleries - Distilleries can capitalize on the trend for flavored gins by experimenting with different fruits and botanicals to create new and exciting products.
2. Hospitality - Restaurants, bars and hotels may look to stock a wider selection of flavored gins to capitalize on the rising popularity of the spirit in cocktails and mixed drinks.
3. Agriculture - Fruit and vegetable growers can benefit from working with gin distillers to supply locally sourced ingredients for fruit-infused spirits, tapping into the growing trend for hyperlocal produce.