Perrier recently unveiled two new sparkling flavored mineral water varieties in refreshing Strawberry and Watermelon varieties.
The new summer beverages are free from sugar, calories and sweeteners, making them ideal substitutes for soda or other unhealthy, sugar-laden drinks. These two new flavors are expanding Perrier's current flavored collection, which also includes other fruit flavors like Lime, Pink Grapefruit and Green Apple.
Perrier Sparkling Natural Mineral Water's newest fruit-flavored beverages are being launched at a time when alternative plant-based drinks, like watermelon water beverages, are satisfying consumers' desire for healthy, hydrating and flavorful drinks. At the same time, many consumers are turning to upscale sparkling mineral water beverages as replacements for their favorite go-to alcoholic drinks.
Fruit-Flavored Mineral Water
Strawberry and Watermelon are Two New Sparkling Flavors from Perrier
Trend Themes
1. Fruit-flavored Mineral Water - The trend towards healthy flavored water options without sugar, calories or sweeteners presents opportunities for natural ingredient innovation.
2. Alternative Plant-based Beverages - The trend towards alternative plant-based drinks, like watermelon water, suggests a potential disruptive opportunity for fruit-flavored mineral water brands to incorporate specific natural ingredients.
3. Alcohol Replacements - As increasing numbers of consumers choose to replace alcohol with sparkling mineral water, there is potential for disruptive innovation from beverage companies targeting this trend, by developing premium mineral water products targeted at the alcohol substitution market.
Industry Implications
1. Beverage - Innovation in the beverage industry could take advantage of the trend towards healthy non-sugar flavored water options.
2. Natural Ingredients - Companies working with natural ingredients, such as fruit flavoring, may want to experiment and innovate on more palatable sugars without any calories.
3. Alcohol Replacement - Brands within the sparkling mineral water industry can develop new products targeted at alcohol substitution that is both healthy and flavorful.