The Canny Flavored Milks offer consumers a sense of humor with the brand's comical and personality based packaging designs that give each fruity dairy flavor its own character. The cartons of milk are filled with wholesome fortified beverages made from 100% natural ingredients.
Going one step further than conventional white milk, Canny offers a slew of flavored beverages including strawberry, banana, vanilla and chocolate. Each drink is made with added plants, protein and natural ingredients to create flavor and color. The beverages are packaged in sleek white cartons complete with sassy inscriptions that display the personality each flavored milk might have if it was a person. For example, the strawberry milk introduces itself as, "I like walks on the beach and nights in. With you." This comical approach to branding makes foods much more fun and lighthearted.
Sassy Dairy Packaging
The Canny Flavored Milks Offer Humorous Personality to Each Variety
Trend Themes
1. Humorous Food Packaging - Opportunities for brands to add personality and humor to their food packaging designs.
2. Flavored Dairy Beverages - Demand for unique and natural flavored dairy beverages with added health benefits.
3. Natural Ingredients in Beverages - Growing consumer preference for fortified beverages made with 100% natural ingredients.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage industry players to tap into the trend of humorous packaging and unique flavored dairy beverages.
2. Packaging - Opportunities for packaging industry players to create innovative packaging designs with a humorous and personality driven approach.
3. Health and Wellness - Opportunities for health and wellness industry players to offer more natural and fortified beverage options to consumers.