The fizz wars have started ballooning in Bangkok, popping the first shots up in the air with a hard to miss Fizzy Billboard by Chang Soda Water. Seeking new ways to create an impact in today’s sea of daily ad bombardment while taking into account shrinking budgets is quite challenging, but Chang's Fizzy Billboard takes the cake.
Chang’s Fizzy Billboard (situated at the Bangkok's shopping district at Siam Center) is visible to passersby's and curiosity-seekers of the busy metropolis. This billboard shows an oversized Chang Soda Water with its crown popped open and the bottle’s mouth belching thousands of white balloons every Friday and Saturday at 7.30 pm.
The Fizzy Billboard puts on a brief show of popping proportions that do not fail to go unnoticed.
Bubbling Billboards
Chang Soda Water Debuts a Fizzy Billboard Packed With Pop
Trend Themes
1. Fizzy Billboards - Using billboards as interactive and engaging marketing tools by incorporating dynamic elements like bubble effects.
2. Visual Spectacles - Creating visually captivating displays that attract attention and generate buzz for brands and products.
3. Budget-friendly Advertising - Finding innovative ways to make a big impact with advertising while working within limited budgets.
Industry Implications
1. Advertising - Exploring new methods of advertising that grab attention in a saturated market.
2. Outdoor Advertising - Incorporating eye-catching and interactive elements into traditional outdoor advertising spaces.
3. Beverage - Introducing creative and attention-grabbing marketing strategies to promote beverages.