Fixing Fashion is fighting back against the fast fashion industry by empowering consumers to take control of their wardrobe using its online learning platform that helps reduce waste. The platform offers easy-to-follow text and video tutorials to walk consumers through the process of repairing, caring for, and upgrading their clothing. The tutorials cover a range of topics such as naturally removing stains, sewing on buttons, adding patches, and resizing clothing.
To prove its point and provide inspiration, Fixing Fashion has a stunning collection showcasing repaired and upgraded clothing. Fixing Fashion, backed by the sustainability movement One Army, wants to build a supportive community around sustainable practices.
Consumers can use the hashtag #FixingFashion to show off their own clothing repairs and upgrades.
Waste-Reducing Clothing Repair Campaigns
Fixing Fashion Helps Consumers Repair their Wardrobes
Trend Themes
1. Sustainable Fashion - Companies offering sustainable fashion alternatives and repair campaigns are disrupting the industry
2. Online Learning Platforms - Online learning platforms that offer easy-to-follow text and video tutorials on repairing and upgrading clothing are disrupting traditional learning methods
3. Circular Economy - Companies that promote circular economy principles by encouraging customers to repair and reuse their clothing are disrupting the linear economic model of the fashion industry
Industry Implications
1. Fashion - Fashion companies that shift towards more sustainable practices by offering repair campaigns are disrupting the fast fashion industry
2. E-learning - E-learning companies that offer online courses on repairing and upgrading clothing are disrupting traditional education methods in the fashion industry
3. Sustainability - Companies that promote sustainable practices in the fashion industry, like repairing and upgrading clothing, are disrupting the conventional approach to fashion production and consumption