Web3 esports site FITCHIN has partnered with Leviatán, an Argentinan esports organization, in order to launch a fan loyalty program that operates via membership. Through this program, fans can vote on how the community’s treasure fund will be used, gain access to exclusive Web3 developments, and more. Leviatán has been making headlines recently due to the organization’s powerful performance during the VALORANT Champions 2022 event, and the team has also been selected as a partner team for the VCT’s Americas International League.
"Leviatán has been one of the fastest growing teams in the region over the past few years, not only in the esports field but also by offering more opportunities to create bonds with its fanbase. FITCHIN supports that vision, with the promise of providing the necessary technological support to be one step ahead of creating unique and exclusive fan experiences," commented Gaston Santourian, Marketing Director at FITCHIN.
Loyalty-Based Esports Memberships
FITCHIN Announces a Fan Loyalty Partnership with Leviatán
Trend Themes
1. Fan Loyalty Programs - More esports organizations may partner with Web3 sites to launch fan loyalty programs, offering opportunities to use community funds and access exclusive developments.
2. Community Engagement - Esports organizations could increase community engagement by allowing fans to decide how community funds are used through membership and voting systems.
3. Unique Fan Experiences - Web3 sites and esports organizations could collaborate on providing unique and exclusive fan experiences, using technology to create new opportunities for engagement.
Industry Implications
1. Esports - Esports organizations can capitalize on fan loyalty programs and community engagement strategies to build stronger bonds with their fanbase.
2. Web3 Sites - Web3 sites could partner with esports organizations to offer unique fan experiences and engagement opportunities, using blockchain technology to enhance loyalty programs.
3. Marketing and Advertising - Marketing and advertising professionals can explore loyalty-based fan engagement strategies as a way to build brand awareness and connect with younger audiences interested in esports and Web3 technology.