Those who have had braces can sympathize with the girl starring in the First Choice Bubblegum Flavored Milk ad campaign. It can be hard to give up something one loves, especially when it can be argued that a person is still capable of enjoying it. Unfortunately, chewing gum and braces just don't mix. But this flavored milk offers a great alternative. As it reads, "The bubblegumminess without the messiness."
The First Choice Bubblegum Flavored Milk ad campaign was conceived and executed by South Africa-based Boomtown Strategic Brand ad agency. It was art directed by Tim Jones with creative direction by Andrew Mackenzie, copy by Gary Welsh and photography by Paul Cocks. Graham Bartholomew retouched the images.
Messy Gum Ads
The First Choice Bubblegum Flavored Milk Campaign Provides a Win-Win Situation
Trend Themes
1. Flavored Milk Alternatives - The success of the First Choice Bubblegum Flavored Milk campaign shows opportunity for flavored milk alternatives that cater to those with specific dietary restrictions or preferences.
2. Nostalgic Advertising Campaigns - The use of nostalgia in the First Choice Bubblegum Flavored Milk ad campaign can inspire other brands to tap into consumers' memories for future marketing purposes.
3. Messy-free Confectioneries - The concept of 'messy-free' confectioneries, like First Choice Bubblegum Milk, may encourage innovation for products that allow consumers to enjoy their favorite treats with convenience.
Industry Implications
1. Dairy - The dairy industry can leverage the success of First Choice Bubblegum Flavored Milk to create other flavored milk options for niche markets.
2. Advertising - Incorporating nostalgia into advertising campaigns, as seen in the First Choice Bubblegum Flavored Milk ad, could be an effective marketing strategy for other industries such as fashion or home goods.
3. Confectionery - The confectionery industry may find opportunities for growth in the development of 'messy-free' products for consumers, as exemplified by the success of First Choice Bubblegum Flavored Milk.