The air in Milan is sparkling, waiting for the forthcoming Milan Fashion Week, the event that between 16th and 23rd February will catch the eyes of the world's fashion industry.
One big new this year comes from the Middle East:
Milia Maroun, aka Milia M, will be the first Arab designer invited to participate in what is considered to be the most important international fashion show.
She has been selected by Maven Corporate (creators of the Abu Dhabi Fashion Week, ) and Camera Nazionale della Moda Italiana (creators of the Milan Fashion Week), and is said to be the first example of an expected wave of new Arabian designers seeking to take their collections into the international fashion markets.
Milia has the responsibility of being the first to show to an international audience the freshness and the innovation coming from the unique Arab fashion style. Her show is planned for Friday 22nd, at 1,45 pm. So, do not miss it!
First Arab Designer at Milan Fashion Week
Milia M
Trend Themes
1. Arab Designers in International Fashion Markets - The invitation of Milia M as the first Arab designer at Milan Fashion Week paves the way for other Arabian designers to enter the international fashion markets.
2. Freshness and Innovation in Arab Fashion - Milia M's show at Milan Fashion Week presents an opportunity for showcasing the unique Arab fashion style and its freshness and innovation to a global audience.
3. Wave of New Arabian Designers - Milia M's participation at Milan Fashion Week signals the beginning of a wave of new Arabian designers seeking to make a mark in the international fashion industry.
Industry Implications
1. Fashion - The inclusion of Arab designers at international fashion weeks opens up new opportunities for collaboration and market expansion within the fashion industry.
2. Event Management - The growing demand for inclusion and representation of diverse designers at major fashion events like Milan Fashion Week creates opportunities for event management companies to curate inclusive and diverse fashion shows.
3. Retail - The emergence of Arab designers in international fashion markets creates opportunities for retail businesses to tap into a new customer segment and offer unique Arab fashion designs to their customers.