Maxtor and Sentry Group have teamed up to take security to a whole new level by creating an external hard drive capable of resisting fire and water. The result of the collaboration was remarkable. Sentry concentrated on the physical security of the device while Maxtor provided the software called SafetyDrill which allows for an almost immediate restoration of the whole system. It carries a price tag of $260 for 80 GB model and $320 for 160 GB model.
Sentry used natural disasters for marketing; the recent fires in Southern California resulted in many people losing their computer data to the flames.
"A recent national news broadcast reports how one San Diego family lost their entire home, but thanks to their Sentry®Safe FIRE-SAFE® storage container their valuable memorabilia and irreplaceable items survived undamaged," the site says.
Fire-Safe, Waterproof Hard Drives
Sentry SafetyDrill
Trend Themes
1. Fire and Water Resistant Storage Solutions - Opportunities for disruptive innovation in developing more advanced and affordable fire and water-resistant storage solutions for both business and personal use.
2. Collaborative Product Development - Innovation opportunities in collaborating with companies from different industries in developing new products that combine physical and software security features.
3. Disaster-ready Technology - A trend towards developing disaster-ready technology as natural disasters become more common and severe, presenting opportunities for innovation in various industries.
Industry Implications
1. Technology Hardware - Opportunities for tech hardware companies to develop more advanced and affordable storage solutions that are fire and water-resistant, providing better protection to customers' data and devices.
2. Home Security - Opportunities for home security companies to incorporate fire and water-resistant storage solutions with their existing home security systems, providing a more comprehensive protection package.
3. Insurance - Opportunities for insurance companies to work with tech hardware and home security companies in developing more disaster-ready technology, which could potentially reduce insurance claims and premiums.