This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers!
The “Set your fingers free†spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as they walk, climb and skate through the scenery. In the end the fingers arrive at an HTC smartphone that sets them free!
Wonderful creative and art direction by 180 amsterdam ad agency.
See more advertising using body parts:
Artvertising With Hands
HTC: Set Your Fingers Free
Trend Themes
1. Miniature Scenes in Advertising - The trend of using miniature scenes in advertising presents an opportunity for businesses to create visually captivating and unique ads that capture viewers' attention.
2. Unconventional Protagonists in Ads - The trend of featuring unconventional protagonists, such as a pair of fingers, in ads allows businesses to create memorable and engaging campaigns that stand out in a crowded advertising landscape.
3. Creative Use of Art and Animation - The trend of using creative art and animation techniques, as demonstrated in the HTC ad, provides businesses with the opportunity to showcase their brand in a visually stunning and innovative way.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage the trend of using miniature scenes and unconventional protagonists to create compelling campaigns that resonate with their target audience.
2. Smartphone Technology - The smartphone technology industry can explore innovative ways, inspired by the creative use of art and animation in the HTC ad, to showcase the unique features and benefits of their products to consumers.
3. Art and Design - The art and design industry can harness the trend of creative art direction and animation techniques to create visually stunning and memorable advertising campaigns for their clients.