The older I get, the more I understand the allure of cute chubby cheeks. When I first saw the latest Findus Fraich Frites ad campaign, I sympathize with the kid in it, but I realized that that hand could've easily been my own! Although my granny never made me fries, this is a clever concept that amalgamates home cooking with convenience (and avoidance).
Created by ad agency Grey Paris, the Findus Fraich Frites ad campaign revolves around the slogan "Granny’s fries without the Granny." Photographed by Achim Lippoth, the children capture the miserable nature of being in the clammy grasp of doting Grannies perfectly. Check out the gallery for more of these great ads.
Cheek-Pinched Campaigns
Findus Fraich Frites Discovers a Way Out of Granny's Grasp
Trend Themes
1. Convenience Cooking - The campaign amalgamates home cooking with convenience, suggesting an opportunity for companies to explore innovative technology to make cooking easier.
2. Anti-aging Marketing - The allure of cute chubby cheeks suggests a trend in anti-aging marketing aimed at baby boomers and the elderly market.
3. Humorous Advertising - The campaign's clever concept is an example of humorous advertising that can be replicated by companies seeking to stand out with their ad campaigns.
Industry Implications
1. Food Industry - The Findus Fraich Frites campaign is an opportunity for companies in the food industry to innovate in convenience food products.
2. Beauty Industry - The anti-aging marketing trend identified in the article presents an opportunity for companies in the beauty industry to develop products for the elderly market.
3. Marketing and Advertising - The humorous advertising trend identified in the article presents an opportunity for marketing and advertising companies to create funny campaigns that resonate with consumers.