Losing a pet is a scary situation that often leaves owners despondent, but 'Find Shadow' is a new network that helps to keep owners' hope alive. The platform creates a community of dog owners who'll help keep an eye open for pets that have gone missing in the neighborhoods near them, using the connectivity of social media to give owners the best shot of finding fido.
Posting signs on telephone poles around town can only do so much for owners, as the chances of someone noticing the sign and also seeing the missing pet are diminishingly small. Using a social network makes it easier to get an image of one's missing dog in front of the people most likely to care: other dog owners.
Lost Pet Finders
'Find Shadow' is a Community for Finding Lost Dogs
Trend Themes
1. Community-based Pet Finding - Platforms like 'Find Shadow' create communities of pet owners who help each other find lost pets, offering a disruptive opportunity in the pet services industry.
2. Social Media Connectivity - Leveraging the power of social media to connect pet owners and increase the chances of finding lost pets presents a disruptive innovation opportunity for the digital marketing industry.
3. Localized Pet Search - Using neighborhood-focused networks to aid in lost pet searches opens up disruptive possibilities for location-based advertising and geo-targeted services.
Industry Implications
1. Pet Services - The pet services industry can leverage community-based pet finding platforms like 'Find Shadow' to enhance their offerings and provide more value to pet owners.
2. Digital Marketing - The digital marketing industry can explore opportunities to tap into the emotional connection of pet owners using social media connectivity for finding lost pets.
3. Location-based Advertising - The location-based advertising industry can benefit from localized pet search networks by offering targeted advertising opportunities for businesses in specific neighborhoods.