Social enterprise and marijuana delivery service Flow Kana is experimenting by hosting film night events where people can enjoy cannabis and a movie screening. These screenings tap into the activity of getting high before going to a movie theater and is an excellent example of knowing your customer base. The weed startup CEO Michael Steinmetz believes "whatever we can do sober or with a beer, we should be able to do with cannabis."
The San Francisco-based special film night includes complimentary and unlimited popcorn (perfect for if you get the munchies), edible and smokeable pot products and fresh juice provided by Happy Moose Juice. Handcrafted 'prerolls' are also available in bundles such as three for $30.
Cannabis Movie Screenings
Flow Kana Hosted a Film Night Where People Could Get High in the Theater
Trend Themes
1. Cannabis-infused Experiences - Hosting cannabis movie screenings demonstrates the growing trend of offering unique experiences that combine marijuana consumption with popular activities.
2. Customer-centric Events - Film nights with cannabis consumption cater to the preferences of the target audience and showcase the importance of knowing and engaging with the customer base.
3. Integration of Marijuana Into Mainstream Entertainment - By incorporating cannabis into movie screenings, Flow Kana is contributing to the trend of normalizing marijuana use and integrating it into mainstream entertainment experiences.
Industry Implications
1. Film Exhibition - The film exhibition industry could explore collaborations with cannabis companies to introduce cannabis-themed events like movie screenings.
2. Marijuana Delivery - The integration of cannabis consumption with film screenings presents an opportunity for marijuana delivery services to expand their offerings and reach a broader customer base.
3. Event Planning and Management - Event planning and management companies can capitalize on the trend of cannabis-infused experiences by organizing and hosting movie nights with cannabis consumption.