Fiat has launched a website to bring back the retro-cool cinquecento spirit. As a tribute to the customization trend visitors are also encouraged to enter the fun design competition with a 5.000 € award in the Fiat 500 Concept Lab.
Concept Lab pages are full of cool cinquecentos, so pay a visit to a few after creating your own Fiat 500 project.
Implications - With consumers looking to customize their own personal belongings, companies are pitching in to help. A variety of strategies has been executed to allow people to put their own spin on products. It's difficult to accommodate everyone's taste, so the incorporation of DIY projects and minimalist designs will benefit businesses looking to allow consumers to be creative in their own right.
Fiat Cinquecento Strikes Back
Fiat Cinquecento Strikes Back
Trend Themes
1. Customization Trend - As consumers look to customize their personal belongings, businesses can incorporate DIY projects and minimalist designs to benefit from creative consumers.
2. Retro-cool Revival - Companies can capitalize on the nostalgia trend by bringing back retro-cool products and incorporating them into modern designs.
3. Design Competitions - Businesses can launch design competitions to engage customers and to capitalize on their desire to showcase their creativity and personal style.
Industry Implications
1. Automotive Industry - Automakers can incorporate customization options, launch design competitions, and bring back classic designs to appeal to consumers' desire for personalization and nostalgia.
2. Fashion Industry - Fashion brands can launch design competitions, incorporate retro designs into modern styles, and offer customizable products to appeal to consumers' desire for self-expression and individuality.
3. Home Decor Industry - Home decor companies can offer DIY projects and minimalist designs to allow consumers to showcase their creativity, as well as launch design competitions to engage their customers and capitalize on the customization trend.